The White Stuff: July 2006

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July 23, 2006

Pete's Got Another Woodie!

Sea Coaster.jpg

I have a problem. Wood Boats! I love them. I've been looking for a small, wood, lapstrake motor boat to use on the Ohio River since sailing around here is pretty dismal. This 1957 Thompson Sea Coaster sort of came to me. It needs love but I've had more fun learning about these handsome little boats. Stay posted to see the progress.

July 2, 2006

Floorarama 2006

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Our long time client JP Flooring Design Center, sponsor of Homearama 2006, asked us to create a series of park bench ads sprinkled throughout this years "Long Cove" venue. 36 different "bench ads" were created to entertain attendees and build JP awareness. In addition, we created a special splash page for their website and print ads to promote the event.

I Scream. You Scream. We all scream for Coffee 'N Cream!

Coffee 'N Cream Logo.jpg

Another new identity for a local business. Coffee 'N Cream is a great concept—drive thru coffee AND soft serve ice cream under one roof. We'll be helping with interior and exterior design as well as menu boards, cups, bags and signage. Colors are Dark Roast Brown and Creamsicle. Here's some sketches of the proposed elevations. View image

Multitasking Logos

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Logos have many primary and secondary uses. One of our recent logo designs for PRECEDENT, a new health insurance product line, has seen many uses since we introduced it several months ago. We have now taken their mark to the next level, personifying portions of it for use in advertising and training.

Here are some of the ways we have extended PRECEDENT's corporate identity to create a larger family of graphic elements. Animated sketches and videos are used to communicate important features and benefits of this revolutionary product to employees, agents and end users. We even designed, directed and produced a video for use in sales meetings—take a look here.

Putting on Our Game Face

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A few months ago, we showed off our new look for a new board game called Baffle!. Since then we've been busy designing all things "Baffling". So far we’ve assisted in the design and production of the original board game, CD ROM game, package design, brochure, sales sheets, trade show booth and a new web site www.bafflegame.com.

Baffle! debuted at the Origins Game Trade Show held in Columbus, Ohio last week. www.originsgames.com Feedback has been very positive! If you need a complete design solution, we're game!