We've been helping local retailer Watson's for serveral years transform several departments including the Swimming Pool, Barstool and Home Theater departments. Now we have been asked to design an all new department for Health and Fitness. The Fitness Loft is the new name for this department and Watson's is the exclusive local retailer for both Nautilis and Bowflex. We created a new look for exciting new depatment. Fun translucent screens create mini departments for the various kinds of health and fitness products including weight machines, elliptical machines, exercise bikes, treadmills, saunas and steam rooms. Colorful rail graphics, black and white wall paper graphics all combine to create an optimal environment for the display and presentation of this new product line.