The White Stuff: October 2006

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October 18, 2006

15 Years of Branding Chemistry

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As part of our big 15th Anniversary celebration, we’re featuring each of our creative disciplines—this month, branding. It is at the center of everything we do. Nobody works smarter to build relevant, appropriate, on-target branding. It is our passion and our fun. Once created, we’ll develop your brand and protect it like a little sister.

White Design Studio has the resources and experience to take your brand anywhere you want it to go—advertising, retail interiors, trade shows, web, video and more! We cook up and distill all the elements of your brand and formulate them into great chemistry. Take a look at some past creations from the White Design lab. And stay tuned for more 15th Anniversary features.

October 17, 2006

Fishing for Customers

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Your website's listing in Google and other search engines is determined by a number of factors. Potential customers "google" your product or service and typically select results listed on the first or second page. If you're not listed near the top, you might as well not exist. All of your hard work getting your web page just right is wasted unless people can find you. The answer: S.E.O. - three letters you should know. They stand for Search Engine Optimization and it is becoming one of the most important things you can do to make your website more effective.

White Design Studio has teamed up with Purple Trout, Cincinnati's premier S.E.O. experts, to offer our customers this important service. Steve Phillips, Purple Trout's owner, is a wizard at enhancing your site and doing the things required to get you ranked and keep you there. Give Steve a call at 513.885.5000 or visit his web site.

October 16, 2006

The Tool Man

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We've always been proud of the diversity of work we do here in our little studio but last week we added a new category—Industrial Design. We were referred by a member of our accounting firm Ernst and Rabe to help out an inventor who designs and manufactures hand tools, and sells through some of the big box stores. He needed someone to engineer and draw up plans for manufacturers in China (There go a few more jobs) We not only modeled the prototype tool using CAD, but helped solve some of the design problems. Check it out! See more of these innovative tools and get some for your home here

October 6, 2006

Our New Baby

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It's here! 48" long, 135 pounds, 8 colors—Our new plotter doubles as a press proofer. API Printing has installed this really cool tool to help sreamline our printing workflow with one of our clients. The fringe benefit is now we have this awesome machine to use in our everyday projects. Just another tool in our ever-growing arsenal of toys (I mean tools) to help us visualize and create award winning designs for your business.