The White Stuff: Announcements Archives

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January 20, 2007

15 Years of Print

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As part of our big 15th Anniversary celebration, we’re featuring each of our creative disciplines—Next up "Print". No medium is used more or in so many different ways! We design everything from business cards to packaging — advertising to newsletters. We extend your company’s brand with targeted strategies to achieve your marketing objectives—always reinforcing your brand identity. Check out some of our finest.

January 1, 2007

Brand "X"

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It's hard to believe but it was ten years ago that we first started working with the folks at JP Flooring. We are proud to have been such an important part of their success and look forward to many more years of partnering with the JP team.

JP is adding a brand new ceramic and hardwood department to their award winning showroom. Look for future announcements right here.

October 18, 2006

15 Years of Branding Chemistry

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As part of our big 15th Anniversary celebration, we’re featuring each of our creative disciplines—this month, branding. It is at the center of everything we do. Nobody works smarter to build relevant, appropriate, on-target branding. It is our passion and our fun. Once created, we’ll develop your brand and protect it like a little sister.

White Design Studio has the resources and experience to take your brand anywhere you want it to go—advertising, retail interiors, trade shows, web, video and more! We cook up and distill all the elements of your brand and formulate them into great chemistry. Take a look at some past creations from the White Design lab. And stay tuned for more 15th Anniversary features.

October 17, 2006

Fishing for Customers

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Your website's listing in Google and other search engines is determined by a number of factors. Potential customers "google" your product or service and typically select results listed on the first or second page. If you're not listed near the top, you might as well not exist. All of your hard work getting your web page just right is wasted unless people can find you. The answer: S.E.O. - three letters you should know. They stand for Search Engine Optimization and it is becoming one of the most important things you can do to make your website more effective.

White Design Studio has teamed up with Purple Trout, Cincinnati's premier S.E.O. experts, to offer our customers this important service. Steve Phillips, Purple Trout's owner, is a wizard at enhancing your site and doing the things required to get you ranked and keep you there. Give Steve a call at 513.885.5000 or visit his web site.

October 6, 2006

Our New Baby

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It's here! 48" long, 135 pounds, 8 colors—Our new plotter doubles as a press proofer. API Printing has installed this really cool tool to help sreamline our printing workflow with one of our clients. The fringe benefit is now we have this awesome machine to use in our everyday projects. Just another tool in our ever-growing arsenal of toys (I mean tools) to help us visualize and create award winning designs for your business.

August 1, 2006

Sweet 15

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White Design Studio is celebrating its 15th year, and I have the scars to prove it. 2 offices, 3 tons of furniture, 9 yards of peripherals, 18 employees, 63 computers, 437 clients, 1324 vendors, 4523 jobs, and an ever-growing repertoire of client services. WOW! The year we started, JFK became a movie, the Soviet Union became history, and Al Gore had not yet invented the internet.

As part of our celebration we've decided to feature a series of blog entries highlighting bits of White Stuff that we’ve pulled out from between the couch cushions. We even designed a little mark to commemorate our big event. Look for this on stories from the White Stuff vault.

Here's a shot of our first office. 400 sq ft and a MAC IIcx with 2 monitors. Yes, the large monitor is grayscale.

April 13, 2006

Room with a View

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Sometimes we forget what a nice environment we have to work in. Springtime is one of Mariemont's most picturesque and our office has a ring-side seat to all mother nature has to offer. Next time you are in the "hood" stop in and smell the roses. Our doors are literally open to all visitors. Check out the view!

April 10, 2006

And the Winner is...

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...White Design Studio.

The Sales and Marketing Council of Greater Cincinnati has chosen our Lifestyle Design Center for Fischer Homes as the Best Sales Office and Information Center. Why not let White Design Studio create a meaningful, useful space for your business; One that shows your clients who you are and reminds them why they came to you.

April 4, 2006

Danger Ahead!

White Design Studio is proud to announce our most recent addition, Thomas Dangerfield. Thomas has been talking to us for months and we feel he's a perfect addition to our diverse team of artisans. He is a graduate of University of Cincinnati's DAPP program, a photographer, architect, graphic designer, video editor, copy writer and oh yeah, a musician. We're excited to work with him and anxious to use all his talents on future projects.

BTW Thomas is an expert Photoshop artist. He specializes in architectural photoillustrations and can very quickly give us and our clients a realistic look at our designs. View a sample rendering here.

January 10, 2006

Out with the Old…In with the New

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Every year or so, we update our web site to better represent our work and keep things current. This year we have changed the categories we use to organize our projects. We have combined Interactive and Internet into one category called Interactive. This includes web sites, interactive kiosks, databases - or just anything electronic.

We've also added a new category called Events. We have been organizing, designing and building graphics and displays for events for several clients for years now, and recently we've decided that it warranted its own category. Think of us when you are planning that next corporate event or outing. We'll handle everything from a theme to pre-event mailers and invitations to on-site decor, photography and give-a-ways. Who else can do all that?

January 3, 2006

Filing away the new year

Filemaker, for those of you who have never heard of it, is a relational database software package that allows for total customization. The newest version is simply awesome: Cross platform, web based, kiosk mode. It allows for ongoing improvement and increased capabilities. I froth at the mouth just talking about it (Don't get me started). We've used Filemaker to run our business since the beginning and we owe a lot to it. It has made us more efficient, better organized and just generally cooler. I vowed to write a new version of the software that we use everyday here at White Design and launch it January 1, 2006. Although I missed it by a few days, I am happy to say it is now up and running. I would also like to thank my personal trainer/programmer, Mike Bell, for helping with our solution. Here are some screen shots of my Filemaker "baby".

We've authored Filemaker solutions for a variety of applications over the years. If you have a need for "data wrangling" through customized interfaces, a Filemaker solution is just the ticket. Contact your White Design representative (uh, me) and let us design a solution for you!

October 31, 2005

Tis almost the season...

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Make your holiday card stand out this season. Your friends at White Design Studio can create a custom holiday card specifically to complement your identity. What a great way to tell everyone Happy Holidays!

October 6, 2005

Getting an "A" for Home Work

VM+SD (Visual Merchandising and Store Design) Magazine, the retail design industry's showcase of trend-setting work, has published an article on the Fischer Homes Lifestyle Design Center entitled "Home Work." One of our favorite recent projects, the Design Center is bigger and bolder than any other area facility of its kind. It allows future and current homeowners to make selections for their home from a wide array of choices. White Design created custom display systems to organize and show off product lines within a warm and inviting atmosphere. We're proud to have our work appear in VM+SD Magazine. Next time we're aiming for the cover!

September 30, 2005

Our first interior design award!

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White Design is proud to announce our latest accolade—a Cincinnati Magazine Interior Design Award recognizing our design for JP Flooring's new facility in West Chester. We've always thought it was some of our best work and apparently now it's confirmed. All the winners will be published in the November issue of Cincinnati Magazine - look for it on your newstands!

Visit "award winning" JP Flooring at 9700 Union Centre Drive or visit their website (we designed that too!) at JPFlooring.com

September 10, 2005

Welcome!

Well, here it is... our first BLOG! For the uninitiated, a blog (short for 'weblog') is an online journal that allows us to post 'entries' whenever we like. All of us at White Design have wanted a vehicle to inform and enlighten our friends, family, clients, vendors and anyone else who might be interested, as to what we're up to. The White Stuff is it! It might be the announcement of a new team member, a chance to show off some new projects that we are excited about or just a place to relay interesting news. We hope you'll tune in from time to time. Feel free to send us your comments—it's easy AND fun!

Feel free to join our mailing list and we'll send you brief updates every month or so. If you are already on our list and want to be removed, (why would you want to do that?) please feel free to let us know.