A new logo for a new store on Hyde Park Square. It's a fashioin store for young girls. We've done the whole package, from logo to interiors, environmental graphics, web blog and advertising. Stay tuned for a complete look at our latest creation.

It's a 1955 Thompson Sea Coaster a.k.a. The Picnic Boat! One year, 2 sheets of marine plywood, 6 quarts of varnish, 2 quarts of black hull paint, 2 quarts of two part primer—oh hell, lots of other stuff and more hours than I can count but the result is, well…Check it out!

Thanks to my team of experts:

Mike Strohm - Woodworking, counseling, finishing
Dick DeWert - Historian
Thomas and Greg Dangerfield—Electronics and mechanicals
Allcraft Marine—Motor Maintenance
Wooden Boat Shop and Jack McCarthy- Great advice, historian, supplies
Nick White - Labor

As part of our big 15th Anniversary celebration, we’re featuring each of our creative disciplines—Next up "Print". No medium is used more or in so many different ways! We design everything from business cards to packaging — advertising to newsletters. We extend your company’s brand with targeted strategies to achieve your marketing objectives—always reinforcing your brand identity. Check out some of our finest.

A new site for a great line of environmental education displays developed and manufactured by long time friend and partner in boat restoration, Mike Strohm. Mike has been an avid environmentalist long before it was fashionable and has always loved educating kids and adults alike. He has developed a series of educational displays to illustrate key water conservation and environmental concepts.

There are three different products that Mike has developed:

The RiverLab interactive watershed table is a lightweight and portable stream demonstrator that combines a specially formulated mixture of natural sand with recirculating water for the purpose of showing real life river and watershed dynamics.

The KarstLab is a hands-on educational tool which uses specially formulated salt rocks and recirculating water to demonstrate the dissolution of limestone and the formation of sink holes, caverns and underground streams.

The CreekLab stream aquarium is a high-flow, natural replica of a riffle and pool section of a local stream. State-of-the-art aquarium components and natural streamscaping materials are combined to create a true-to-life aquatic ecosystem.

We helped Mike develop and name, product names and logos, and now a website. This is the start of something really big and we're proud to be on board. Visit the site now and get your feet wet.

Here's a new mark AND name for our Mariemont neighbor and friend, Jill Mehl. Jill has run out of things to organize in her home so now she's coming to your home to help bring order to all those bulging closets. But it doesn't stop there: Jill will turn your closet into a decorated masterpiece. Top shelf materials (See how this works) separates her from the ordinary closet shop allowing her to create the ultimate closet for you. Drop Jill an e-mail and “organize your attire life.”

A new site for a multitalented artist in NYC. Arista Baltronis paints, sculpts and weaves a variety of mediums into works of art. This site uses Flash technology to create simple animations and navigation features. We wanted to make it look as handmade as possible to reinforce Arista's work. Take a look here.

It's hard to believe but it was ten years ago that we first started working with the folks at JP Flooring. We are proud to have been such an important part of their success and look forward to many more years of partnering with the JP team.

JP is adding a brand new ceramic and hardwood department to their award winning showroom. Look for future announcements right here.

As part of our big 15th Anniversary celebration, we’re featuring each of our creative disciplines—this month, branding. It is at the center of everything we do. Nobody works smarter to build relevant, appropriate, on-target branding. It is our passion and our fun. Once created, we’ll develop your brand and protect it like a little sister.

White Design Studio has the resources and experience to take your brand anywhere you want it to go—advertising, retail interiors, trade shows, web, video and more! We cook up and distill all the elements of your brand and formulate them into great chemistry. Take a look at some past creations from the White Design lab. And stay tuned for more 15th Anniversary features.

Your website's listing in Google and other search engines is determined by a number of factors. Potential customers "google" your product or service and typically select results listed on the first or second page. If you're not listed near the top, you might as well not exist. All of your hard work getting your web page just right is wasted unless people can find you. The answer: S.E.O. - three letters you should know. They stand for Search Engine Optimization and it is becoming one of the most important things you can do to make your website more effective.

White Design Studio has teamed up with Purple Trout, Cincinnati's premier S.E.O. experts, to offer our customers this important service. Steve Phillips, Purple Trout's owner, is a wizard at enhancing your site and doing the things required to get you ranked and keep you there. Give Steve a call at 513.885.5000 or visit his web site.

We've always been proud of the diversity of work we do here in our little studio but last week we added a new category—Industrial Design. We were referred by a member of our accounting firm Ernst and Rabe to help out an inventor who designs and manufactures hand tools, and sells through some of the big box stores. He needed someone to engineer and draw up plans for manufacturers in China (There go a few more jobs) We not only modeled the prototype tool using CAD, but helped solve some of the design problems. Check it out! See more of these innovative tools and get some for your home here

It's here! 48" long, 135 pounds, 8 colors—Our new plotter doubles as a press proofer. API Printing has installed this really cool tool to help sreamline our printing workflow with one of our clients. The fringe benefit is now we have this awesome machine to use in our everyday projects. Just another tool in our ever-growing arsenal of toys (I mean tools) to help us visualize and create award winning designs for your business.

We started by creating a "bug" as well as a vocabulary of graphic elements that are used throughout all components. Employee, Thomas Dangerfield, even wrote a little piece of music and mixed it down for use throughout the video. Click here to see the whole package.

Alison stated it best. "White Design Studio easily rivals any design firm in New York City."

Thanks Alison! We think so too! Stayed tuned for more of The Hamptons Lifestyle Series.

We've been helping local retailer Watson's for serveral years transform several departments including the Swimming Pool, Barstool and Home Theater departments. Now we have been asked to design an all new department for Health and Fitness. The Fitness Loft is the new name for this department and Watson's is the exclusive local retailer for both Nautilis and Bowflex. We created a new look for exciting new depatment. Fun translucent screens create mini departments for the various kinds of health and fitness products including weight machines, elliptical machines, exercise bikes, treadmills, saunas and steam rooms. Colorful rail graphics, black and white wall paper graphics all combine to create an optimal environment for the display and presentation of this new product line.

White Design Studio is celebrating its 15th year, and I have the scars to prove it. 2 offices, 3 tons of furniture, 9 yards of peripherals, 18 employees, 63 computers, 437 clients, 1324 vendors, 4523 jobs, and an ever-growing repertoire of client services. WOW! The year we started, JFK became a movie, the Soviet Union became history, and Al Gore had not yet invented the internet.

As part of our celebration we've decided to feature a series of blog entries highlighting bits of White Stuff that we’ve pulled out from between the couch cushions. We even designed a little mark to commemorate our big event. Look for this on stories from the White Stuff vault.

Here's a shot of our first office. 400 sq ft and a MAC IIcx with 2 monitors. Yes, the large monitor is grayscale.