Logos have many primary and secondary uses. One of our recent logo designs for PRECEDENT, a new health insurance product line, has seen many uses since we introduced it several months ago. We have now taken their mark to the next level, personifying portions of it for use in advertising and training.

Here are some of the ways we have extended PRECEDENT's corporate identity to create a larger family of graphic elements. Animated sketches and videos are used to communicate important features and benefits of this revolutionary product to employees, agents and end users. We even designed, directed and produced a video for use in sales meetings—take a look here.

Posted by Peter White at 3:20 PM | Permalink

I love the variety at White Design Studio. One day it's a frog mascot for a car wash, the next is an ad campaign for high tech cameras that see through walls! If you are not familiar with the "IR" camera market, it is pretty competitive - yet most ads you will see in trade publications look very similar. When we were asked to create a new ad line for Mikron Infrared Camera, our challenge was to elevate the design to reflect the professional and sophisticated products they were marketing. Now there's no mistaking a Mikron ad among their competitors.

Posted by at 9:29 AM | Permalink