The White Stuff: Corporate Identity Archives

Main

January 20, 2007

Closet Queen

TopshelfLogo.jpg

Here's a new mark AND name for our Mariemont neighbor and friend, Jill Mehl. Jill has run out of things to organize in her home so now she's coming to your home to help bring order to all those bulging closets. But it doesn't stop there: Jill will turn your closet into a decorated masterpiece. Top shelf materials (See how this works) separates her from the ordinary closet shop allowing her to create the ultimate closet for you. Drop Jill an e-mail and “organize your attire life.”

September 6, 2006

Life in the Hamptons

AlisonChaceLogo.jpg
Another example of how White Design can be your one-stop source for all of your creative solutions. This time we have developed a brand for Cincinnati native and national model and actress, Alison Chace. Alison is hosting a series of DVD's about life in the Hamptons. Part E!, part HG TV, Alison needed a "look" to use not just in packaging but as part of the video too.

We started by creating a "bug" as well as a vocabulary of graphic elements that are used throughout all components. Employee, Thomas Dangerfield, even wrote a little piece of music and mixed it down for use throughout the video. Click here to see the whole package.

Alison stated it best. "White Design Studio easily rivals any design firm in New York City."

Thanks Alison! We think so too! Stayed tuned for more of The Hamptons Lifestyle Series.

July 2, 2006

I Scream. You Scream. We all scream for Coffee 'N Cream!

Coffee 'N Cream Logo.jpg

Another new identity for a local business. Coffee 'N Cream is a great concept—drive thru coffee AND soft serve ice cream under one roof. We'll be helping with interior and exterior design as well as menu boards, cups, bags and signage. Colors are Dark Roast Brown and Creamsicle. Here's some sketches of the proposed elevations. View image

April 14, 2006

A New Precedent

PrecedentLogo.jpg
We love jobs that start small and then build…and build…and build! This one falls into that category—the creation of a new brand identity for a revolutionary line of health insurance products. This is just the beginning to a long term assignment for American Community Mutual Insurance Company.

Our crisp new identity will be translated through a multitude of media—product brochures, a national ad campaign, web site, business forms, incentives and continueing educational materials just to name a few. This is the beginning of something BIG and we couldn’t be more proud of the whole package. Take a look at the whole program.

January 22, 2006

Burn Baby Burn

From the same people (and same designers - us!) that brought you PACC Systems, we'd like to announce another great home improvement product - Spin-Aire! If you own a masonry fireplace, you need Spin-Aire. It provides a constant outside air flow to keep your fire burning more efficienty. White Design Studio is working with Mapcom to produce Spin-Aire packaging, advertising and a companion web site - complete with PayPal-enabled purchasing ability.

October 1, 2005

The Future is...Light!

We've been busy with a new design for Cincinnati's oldest, and best lighting store, Central Light. In the midst of helping out on the design on their new facility, we convinced the owners that now was the time to update their identity too! Here's the dynamic new logo that will be used on all Central Light branding.

White Design will be the "design gurus" for not only their new facility but ALL components of Central Light's identity. Look for many future stories featuring our work with Central Light. We love working with them and look forward to a great relationship. If you need commercial or residential lighting, these guys are the best!

Okay, if you insist. Here's a sneek peak of the new building design, to be located in Mason, across from Kings Island. Stay tuned for more!

September 12, 2005

The energy that propels aviation

You guessed it. Another new corporate identity. It seems to happen the same way every time. A client comes in for a brochure and leaves with a comprehensive corporate identity package.
Arrow Energy is a supplier of jet fuel to various airports around the country. They needed buiness cards, letterhead, postcards, a brochure and finally, a web site. We we're able to help them with all of their needs and the results speak for themselves.

September 11, 2005

A Whole New Look

JuliasLogo.jpgJulia's clothing store has been a fixture in Cincinnati for over 50 years. When second generation owner Suzy Jacobs decided to move her store to a little house in Madeira, she asked around about store design and was directed to White Design. As is the case in a lot of situations, Peter convinced Suzy that now was the right time to update their whole brand. Here is the brand new Julia's on Camargo logo.

The newly remodeled store—also designed by White Design—opened in early June. Once fall merchadise arrives we'll photograph the interiors and post them for everyone to see so you can get the full tour. Or better yet - stop in and see the store for yourself! Here's picture of the exterior sign. A perfect 3-D representation of the logo, it was produced with a piece of frosted plex for the dress.

Library-01039.jpg