We love jobs that start small and then build…and build…and build! This one falls into that category—the creation of a new brand identity for a revolutionary line of health insurance products. This is just the beginning to a long term assignment for American Community Mutual Insurance Company.

Our crisp new identity will be translated through a multitude of media—product brochures, a national ad campaign, web site, business forms, incentives and continueing educational materials just to name a few. This is the beginning of something BIG and we couldn’t be more proud of the whole package. Take a look at the whole program.

Posted by Peter White at 7:12 PM | Permalink

From the same people (and same designers - us!) that brought you PACC Systems, we'd like to announce another great home improvement product - Spin-Aire! If you own a masonry fireplace, you need Spin-Aire. It provides a constant outside air flow to keep your fire burning more efficienty. White Design Studio is working with Mapcom to produce Spin-Aire packaging, advertising and a companion web site - complete with PayPal-enabled purchasing ability.

Posted by at 11:14 AM | Permalink

The work comes in all shapes and sizes! This month we designed a series of brochures for the Indiana Teamsters Union that outline their health benefit plans. With specific printing and budget specifications, we produced some professional and user-friendly books that raise the bar in their industry.

Posted by at 9:36 AM | Permalink

We always love a new challenge - this time a project that required a logo, package and even some game design. Baffle is a unique, puzzle, challenge game. It can be played in a variety of ways and is deceptively simple.

We brought in in some of our favorite professional friends to help with the production and marketing of this new, exciting game: Mike Strohm is a master woodworker and more recently a "living historian," who speciallizes in the unusual—he's pretty unusual himself. Mike is the owner of TeachWater.com, a manufacturer of hands on, interactive, water conservation and environmental education displays. See his products at www.teachwater.com By the way, we did all of Mike's work too. More on Mike in future editions of TheWhiteStuff. We also introduced Dick DeWert to the project, Dick is a local expert in bringing new products and games to market. With a team like this, look out!

We'll let you know where and when you can purchase the final product when it hits the shelves!

Posted by Peter White at 10:13 PM | Permalink